The digitization of broadcasting, transmission and reception of the television signal is really a revolutionary change that affects all members of the worthiness string and business models that exist who are around you. This technological revolution, which impacts all existing TV platforms (Freeview, Satellite, Cable, IPTV), is comparable to the evolution obtained through the sending fax on physical document or DVD on video clip tapes and analog. Technical change is really heavy within the TV (picture quality and sound, more channels, interactivity, etc..), And so important for the type of communication medium and its prevalent use, opening an encouraging future and immense. chat sites
This wide range for the audience, who could get to determine 50 plus various channels, cause a obvious fragmentation of audiences, so the chains must your investment target audience of 15-25% now to maneuver in order to models where American television audiences under the 5% are considered successful. We can not your investment electronic recorders or PVR already generating a brand new method of watching television, TV on demand, and have skills, even removal of marketing. These and other concepts will generate a extreme drop in advertising revenue models related to the hearing today, the primary source of income for the atmosphere TV, and that will pressure both the look for brand new revenue models and also the management of TV costs much tighter.
The necessary look for brand new revenue models to replace the crowd has, in another feature associated with technological change, its main ally, the most crucial alter may be the evolution associated with television right into a medium and interactive multimedia. The actual broadcast in gifs enables the inclusion of information combined with the image and sound which are interpreted through the decoder and proven on TV via a extremely developed interface around the teletext. The actual communication becomes two-way via a come back channel used in the decoder or TV and can run across different technologies, however based without doubt around the currently deployed broadband. This bidirectional communication capabilities allow the growth and development of any interactive service on a value-added via massive use as television.
This is the great revolution, over a PC product sales market saturated, the conversion of interactive television allows the development of info society technologies nearer to citizens and therefore are PC customers and technology or otherwise. Through television we are able to entry value-added services:
? News: electronic program guides, news, weather, open public information campaigns, catalogs, street conditions, tourist information, government publications plus much more. chatrooms
? Fun: interactive advertising, contests, studies, e-commerce transactions with government, social information, news alerts, telemedicine, discussing of content are created, etc..
Well, imagine the benefits and added values ??of this brand new interactivity to the current TV advertising or e-commerce … a revolution. Here are some examples.
Initially we must define the difference between fun TV applications unsynchronized and synchronized. The actual unsynchronized are those that are not directly from the issuance of the particular program content but they are available for make use of at any time via remote control. We’re watching tv and gained access to fun applications by pressing the right button around the remote control. Tv shows all of us a shuttle to the listing of programs on the current channel. This list includes, among others, a concrete implementation of the airline, and that we can get on in an atmosphere where the picture of the live TV is reduced to a corner and shows a number of showcased content with a menu options for example common company information, cheap flights in real time updateable, buying seats via a typical selection form with payment through charge card, user registration, access to information on factors of my loyalty greeting card, etc.. This application is a type of web or microsite tailored to the medium of interactive television content and applications highly relevant to the general public and it is always available associated with this specific channel. As possible seen is very useful for the finish user and very interesting for just about any marketer as not just a static brochure or advertisement, for example teletext, however a number of applications and services of value to the user. Within this example we would have, directly as well as in every home, an information and sale of the marketer open Twenty-four hours a day.
Synchronized fun applications are those related to the issuance of specific content to be available simply to the issuance of this content. Let the example: In the center of the broadcast of the film is broadcast an advert for a brand new car. During the broadcast exactly the same shows a chance to entry a lot of the vehicle should you press a particular button around the remote control. For making this pulse is shown within the display environment that leaves the issue associated with live television and reduced within the corner which shows a sizable image and excellence of the vehicle. A menu of options permits us to turn the image to determine it from different angles (see the inside, engine, trunk, etc..), We are able to see more images of the same model versions, and technical texts via a form, we are able to find the nearest sales seller to request an evaluation simultaneously. As soon as satisfied our desire to have a lot of the ad and leave the applying, it disappears in the screen back live TV entirely screen mode and also the current schedule. This application won’t be accessible again before you reissue the notice advertising this vehicle because its mission would be to respond to the interest proven through the product by itself, although not be accessible at all times as the prior example. Obviously also obviously identifies the interest associated with advertisers for the issuance of this interactivity together with your ad and you can make contact directly the viewer interested client or even through immediate acquisition of the product. free kids chat rooms
An example of synchronized much more closely associated with marketing content delivered. Imagine you’re watching an active football sport. The match begins and within minutes there is a lack close to the area of ??so-called dangerous. Automatically shown on tv a small info window that allows all of us, inside a simple, in order to bet if there goal in launching it. Let’s bet or otherwise, the foul is known as and also the nearby hero marks the very first goal. The TV shows all of us the option to see the ball player information, photograph and statistics in the current season. The sport includes no surprises in order to intermediate, now an information windowpane shows that we are able to ask directly pizzas which is submitted a couple of minutes to the house and provided via a solitary managed environment with the remote control. The sport is restarted and some moves away team leader, and international media star, released a powerful shot externally the region that inevitably penetrates into the goal. At this time in holding an information window shows that we are able to directly ask the scorer’s shirt dimension by choosing the same and therefore adding to the greater aggrandizement. The actual party concludes through integrating applications and services with similar features. This example shows the capabilities of integrating advertising and electronic business in specific content. The options are endless.
Science fiction, not reality, we’re currently within the final phase of analogue switch on the woking platform associated with digital TV Terrestrial Freeview or allowing, technologically develop these and other services.